Chan, K.W., Yim, C.K. and Lam, S.S.K. (2010) Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services across Cultures. Journal of Marketing, 74, 48-64.

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心理学进展Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.122044, January 29 2022

智能船舶：双刃剑的法律思考
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商业银行营销与经营绩效—以上市商业银行为例
The Marketing and Business Performance of Chinese Commercial Banks—Evidence from Listed Banks

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基于客户体验的航空业积分联盟品牌形象研究
The Brand Image of Customer Loyalty Programs Partnerships in Aircraft Industry Based on Customer Experience

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声誉资本驱动的企业社会责任价值创造：基于消费者响应的试验研究
Value Creation of Corporate Social Responsibility Drived by Reputation Capital Based on the Experiment Research of Consume Response

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现代市场营销Vol.5 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.51001, April 9 2015

供应商能力营销的方式—基于客户推荐的视角
How Suppliers Marketing Their Competence to Customers—From the Perspective of Customer Reference

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现代市场营销Vol.5 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.52003, May 19 2015