以态度理论CAC模式观点探讨品牌形象对品牌忠诚度之影响Exploring the Influence of Brand Image on Brand Loyalty from the CAC Model of Attitude Theory
高良谋, 林正明
现代管理Vol.10 No.5, 全文下载: PDF HTML XML DOI:10.12677/MM.2020.105107, October 28 2020
在线品牌社群氛围对消费者购买意向的影响The Impact of Online Brand Community Atmosphere on Consumer Purchase Intention
赵 冉, 田雪莹
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131005, February 23 2024
老字号建构真实性对品牌忠诚的影响——怀旧倾向与品牌认同的作用The Influence of the Construct Authenticity of Time-Honored Brand on Brand Loyalty—The Role of Nostalgic Tendency and Brand Identity
张 鹏, 白雪娇, 连远强 科研立项经费支持
运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141062, February 29 2024
品牌依恋、品牌承诺、顾客忠诚之间关系的研究综述A Review of the Relationship between Brand Attachment, Brand Commitment and Customer Loyalty
罗佳佳
社会科学前沿Vol.7 No.4, 全文下载: PDF HTML XML DOI:10.12677/ASS.2018.74064, April 17 2018
服务补救后的顾客满意及其对品牌忠诚的影响Customer Satisfaction after Service Recovery and Its Impact on Brand Loyalty
申慧芹
社会科学前沿Vol.7 No.4, 全文下载: PDF HTML XML DOI:10.12677/ASS.2018.74059, April 13 2018
组织员工的工作价值观、组织忠诚度与保密承诺关系研究A Study on the Relationship between Work Values, Organizational Loyalty and Confidentiality Commitment of Organizational Employees
张绍兴
现代管理Vol.11 No.2, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.112016, February 23 2021