微博母婴博主营销传播的过程与效果——基于网络民族志的考察The Process and Effectiveness of Marketing Communications of Microblogging Mother and Baby Bloggers—Examination Based on Web Ethnography
许金霞
新闻传播科学Vol.12 No.3, 全文下载: PDF XML DOI:10.12677/jc.2024.123130, June 29 2024
营销方式对消费者购买行为的影响研究——以“微博”为例Research on the Influence of Marketing Methods on Consumers’ Purchasing Behaviour—Taking “Weibo” as an Example
石强强
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141094, January 8 2025
基于4C营销理论的韩都衣舍网络营销策略研究Research on the Online Marketing Strategy of Handu Clothing Based on the 4C Marketing Theory
杜 莲, 梅 欢, 戴婉欣, 丁丽娟
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441119, April 27 2025
河南博物院文创产品网络营销路径研究Research on the Online Marketing Path of Cultural and Creative Products of Henan Museum
李亚星
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142544, February 17 2025
九阳直播营销的客户关系管理研究Research on Customer Relationship Management of Jiuyang Live Marketing
翟 珊
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141303, January 20 2025
基于“4P”营销理论下的农产品网络营销策略分析Analysis of Online Marketing Strategies for Agricultural Products Based on the “4P” Marketing Theory
王朝辉
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141112, January 10 2025