营销方式对消费者购买行为的影响研究——以“微博”为例Research on the Influence of Marketing Methods on Consumers’ Purchasing Behaviour—Taking “Weibo” as an Example
石强强
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141094, January 8 2025
消费者对有机茶的认知及购买意愿分析——以福建市场为例Analysis on Consumers’ Cognition and Purchase Intention of Organic Tea—Taking Fujian Market as an Example
李彬彬, 陈怡莹, 张有中
农业科学Vol.12 No.12, 全文下载: PDF HTML XML DOI:10.12677/HJAS.2022.1212166, December 9 2022
基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023
美食类短视频内容特征对消费者购买意愿的影响Effect of Content Characteristics on Consumers’ Purchase Intentions in Culinary Short Videos
刘万原, 梁 鑫
电子商务评论Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2024.133653, August 5 2024
消费者选择背后的推动力：基于神经营销的解析与应用The Driving Forces behind Consumer Choices: Analysis and Applications Based on Neuromarketing
吴佳颖
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.144870, April 3 2025
虚拟主播对消费者购买行为的影响The Impact of Virtual Anchors on Consumer Purchase Behavior
张 玎, 刘亚慧, 杨 帅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131002, February 21 2024