基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023
消费者对有机茶的认知及购买意愿分析——以福建市场为例Analysis on Consumers’ Cognition and Purchase Intention of Organic Tea—Taking Fujian Market as an Example
李彬彬, 陈怡莹, 张有中
农业科学Vol.12 No.12, 全文下载: PDF HTML XML DOI:10.12677/HJAS.2022.1212166, December 9 2022
虚拟主播对消费者购买行为的影响The Impact of Virtual Anchors on Consumer Purchase Behavior
张 玎, 刘亚慧, 杨 帅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131002, February 21 2024
直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121017, January 13 2022
无糖饮料市场发展现状以及消费者购买因素分析——以元气森林为例Analysis of the Current Development of Sugar-Free Beverage Market and Consumer Purchase Factors—Taking Yuanqi Forest as an Example
王睿婷
统计学与应用Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/SA.2023.124096, August 14 2023
消费者感知对有机农产品购买意愿研究——基于SOR理论的实证分析A Study of Consumer Perceptions on the Purchase Intention of Organic Agricultural Products—An Empirical Analysis Based on SOR Theory
刘思成
社会科学前沿Vol.12 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.126386, June 8 2023