符号学视域下的媒介形象研究——以我国征兵广告为例A Study on the Media Image from the Perspective of Semiotics—A Case Study of China’s Recruitment Advertisements
杨 洋, 陈 凝, 邓 仟 科研立项经费支持
新闻传播科学Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/jc.2024.122066, April 17 2024
价值观教育视角下的《广告学》“课程思政”教学路径探究Exploration of the Teaching Path of Advertising Study from the Perspective of Values Education in “Curriculum Ideology and Politics”
杜 佳
社会科学前沿Vol.12 No.11, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.1211920, November 30 2023
模因论视角下中文广告语篇中的英语缩略语研究A Brief Investigation into English Abbreviations Embedded in Chinese Ads from the Perspective of Memetics
侯环环, 王文琴 科研立项经费支持
现代语言学Vol.1 No.3, 全文下载: PDF HTML XML DOI:10.12677/ML.2013.13022, November 22 2013
多模态饮品广告的预设研究An Analysis of Presupposition in Multi-Modal Advertisements for Beverages
李舒婷
现代语言学Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/ML.2018.63049, August 1 2018
浅析校园广告对大学生价值观的影响 Analysis on the Influence of Campus Advertising on College Students’ Values
李海莲, 刘 蓓
新闻传播科学Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/JC.2022.104038, December 29 2022
接受修辞学视角下的广告符号研究A Study of Advertising Symbols from the Perspective of Reception Rhetoric
辛 迪
现代语言学Vol.11 No.11, 全文下载: PDF HTML XML DOI:10.12677/ML.2023.1111692, November 17 2023