内容创意与用户导向——小米公司抖音短视频内容营销策略探析Creative and Customer-Driven Content—Analysis of Marketing Strategy with the Example of Xiaomi’s Short Video Content on Douyin
陶可可
现代市场营销Vol.10 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.104011, November 10 2020
“行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth
张雨青
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144019, November 26 2024
为何消费者会再次发出鼠碑Why Do Consumers Initiate Re-Word-of-Mouth
刘琰, 董大海 国家自然科学基金支持
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32003, May 15 2013
绿色食品的网络营销模式初探Initial Research on the Network Marketing Model of Green Food
陈佳, 姜法竹
现代市场营销Vol.3 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2013.32004, May 15 2013
直播间话题与色调对购买意愿的交互效应Interactive Effects of Live Streaming Topic and Tone on Purchase Intentions
于君英, 汪紫洁
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151009, February 20 2025
儒商的人际关系营销之道The Interpersonal Relationship Marketing of Confucian Businessman
解冬冬
现代市场营销Vol.5 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.54009, November 24 2015