基于4R’s营销理论的成品油营销策略探析Analysis of Marketing Strategy of Oil Product based on 4R’s Theory
刘守德, 孙永风
现代市场营销Vol.1 No.1, 全文下载: PDF HTML DOI:10.12677/mom.2011.11003, May 25 2011
跨界产品整合度对品牌联合评价的影响研究Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation
李 雪
现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024
日本女子1500 m跑节奏分配特征研究Research on Speed Control Features of Japanese Women’s 1500 m Race
杨永昌, 黄毅杰, 朱敏敏
体育科学进展Vol.9 No.4, 全文下载: PDF HTML XML DOI:10.12677/APS.2021.94073, December 7 2021
文化差异与消费心理重构：霍夫斯泰德文化维度理论下的动态本地化策略Cultural Differences and Consumer Psychology Reconstruction: Dynamic Localization Strategy under Hofstede’s Cultural Dimensions Theory
尹子文, 周昱延, 杨雅婷
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152021, May 13 2025
中国跨境电商企业营销策略研究——以考拉海购为例Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping
徐 昂, 梅 燕
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022
基于体验视角的品牌仪式的实现路径：王阳明知行合一的阐释与应用Formation Path of Brand Ritual Based on Experience Perspective: The Interpretation and Application of Wang Yangming’s Theory of Unity of Knowledge and Practice
马湘临
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121003, February 17 2022