De Jong, M. G., Steenkamp, J. B., Fox, J. P., & Baumgartner, H. (2008). Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation. Journal of Marketing Research, 45, 104-115.

声誉资本驱动的企业社会责任价值创造：基于消费者响应的试验研究
Value Creation of Corporate Social Responsibility Drived by Reputation Capital Based on the Experiment Research of Consume Response

邱国栋, 毕 楠    国家自然科学基金支持

现代市场营销Vol.5 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2015.51001, April 9 2015

卟啉有机纳米聚集体的研究
Research the Property of Organic Nano Gathered Based on Porphyrin

王贺, 吴学    科研立项经费支持

纳米技术Vol.2 No.2, 全文下载: PDF HTML XML DOI:10.12677/nat.2012.22007, May 15 2012

制造业市场营销竞争优先权无形要素评价
Evaluation of Intangible Factors of Marketing Competitive Priorities in Manufacturing Industry

刘希宋, 曹 霞, 邢泽宇   

现代市场营销Vol.7 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.71003, February 17 2017

理论与应用：精准营销研究述评与展望
Theory and Application: Research Review and Prospect of Accurate Marketing

付小文, 陈英葵    科研立项经费支持

现代市场营销Vol.7 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2017.73009, August 16 2017

J联社个人信用消费贷营销策略优化研究
Research on Optimization of Marketing Strategy of J Union Personal Credit Consumer Loan

田雪莲, 许振寰   

现代管理Vol.14 No.7, 全文下载: PDF XML DOI:10.12677/mm.2024.147199, July 30 2024

跨界产品整合度对品牌联合评价的影响研究
Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation

李 雪   

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024