Airbnb爆炸性发展的案例分析—基于用户感知风险视角A Case Study of the Explosive Development of Airbnb—From the Perspective of Users’ Perceived Risk
杨 宁, 徐 勇
现代市场营销Vol.6 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.61001, March 29 2016
虚位营销对消费者产品评价的影响——以感知稀缺性为中介The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity
王艺涵, 刘东胜
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025
触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing
刘东胜, 孙培蒙
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024
在线评论的格式多样性和社会性对消费者购买意向的影响The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions
王贝贝, 陈梅梅
现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024
企业劣势地位感知对消费者购买意愿的影响The Impact of Perceived Firm Disadvantage on Consumer Purchase Intention
李先春, 林 俊, 李若辰
现代市场营销Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mom.2024.143006, August 2 2024
品牌需求价格弹性与顾客感知质量的关系——基于汽车行业的实证研究Brand Demand Price Elasticity and Customer Perceived Quality ——An Empirical Analysis Based on Automobile Markets
裘晓东, 刘汝聪, 甘沁凡, 韩旭童
现代市场营销Vol.4 No.2, 全文下载: PDF HTML DOI:10.12677/MOM.2014.42007, May 27 2014