服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023
海南旅游网络口碑对旅游者目的地决策的影响研究Research on the Influence of Tourism Network Reputation on Tourists’ Destination Decision in Hainan
范家硕, 王庆生 科研立项经费支持
可持续发展Vol.12 No.2, 全文下载: PDF HTML XML DOI:10.12677/SD.2022.122044, March 16 2022
探究网络口碑对购买意愿之影响—信任、价格公平性为中介变量The Exploration of the Impact of EWOM to Purchase Intention—Trust and Price Fairness Are Mediating Variables
陈嘉敏, 蔡伟宁
现代市场营销Vol.6 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2016.63005, August 11 2016
基于社会化媒体的口碑营销对消费者行为的影响研究Research on the Influence of “Tablet Marketing” on Consumers’ Behavior Based on Social Media
安文潞
现代管理Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/MM.2021.111009, January 28 2021
C2C模式下消费者网络交易评价法律问题研究Research on the Legal Issues of Consumer Online Transaction Evaluation under the C2C Model
施维维
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141344, January 22 2025
产品伤害危机对消费者品牌信任的影响研究——基于网络负面口碑的调节作用The Impact of Product Injury Crisis on Consumer Brand Trust—Based on the Moderating Effect of Negative Word-of-Mouth on the Internet
安双格, 夏志杰
应用数学进展Vol.11 No.12, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.1112907, December 14 2022