Chen, H. P., Ng, S., & Rao, A. R. (2005). Cultural differences in consumer impatience. Journal of Marketing Research, 42, 291-301.

文化差异与消费心理重构：霍夫斯泰德文化维度理论下的动态本地化策略
Cultural Differences and Consumer Psychology Reconstruction: Dynamic Localization Strategy under Hofstede’s Cultural Dimensions Theory

尹子文, 周昱延, 杨雅婷   

现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152021, May 13 2025

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

文化振兴背景下的中国企业营销转型研究
Research on Marketing Transformation of Chinese Enterprises in the Context of Cultural Revitalization

保冠华, 陈渤森   

现代市场营销Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2023.133005, September 7 2023

在线评论的格式多样性和社会性对消费者购买意向的影响
The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions

王贝贝, 陈梅梅   

现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024

乡村振兴背景下农产品营销策略探析——以锦溪村非遗羊尾笋为例
Analysis of Agricultural Product Marketing Strategies under the Background of Rural Revitalization—Taking the Intangible Cultural Heritage of Yangwei Bamboo Shoots in Jinxi Village as an Example

陈诗璐, 徐科技    科研立项经费支持

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142005, May 17 2024

单行[xíng]法？还是单行[háng]法？
Single-Action Law [xíng] or Stand-Alone Law [háng]?

林欣谚   

现代语言学Vol.12 No.12, 全文下载: PDF XML DOI:10.12677/ml.2024.12121185, December 24 2024