“越便宜越好卖”？——折扣深度与促销方式对促销效果的影响“More Discount Attract More Buyers”? —Influences of Discount Depth and Promotion Type on Promotion Effects
李晓岳, 高峰强, 刘 宁 科研立项经费支持
心理学进展Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/AP.2015.56049, June 29 2015
价格折扣对消费行为的影响：基于整合视野的回顾The Influence of Price Discount on Consumer Behaviour: A Review Based on the Perspective of Integration
屈卫国, 罗孟珍
心理学进展Vol.14 No.9, 全文下载: PDF XML DOI:10.12677/ap.2024.149639, September 10 2024
新中式服装感知价值对Z世代购买意愿的影响研究Research on the Impact of Perceived Value of New Chinese Clothing on Generation Z’s Purchase Intention
刘 芳, 李含伟
建模与仿真Vol.12 No.5, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.125437, September 25 2023
消费主义对大学生价值观的消极影响研究Research on the Negative Influence of Consumerism on the Values of College Students
刘婉青, 张紫洁
哲学进展Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/acpp.2024.134103, April 18 2024
虚拟品牌社区参与对消费者厌腻的影响机制研究——以感知价值为中介Research on the Influence Mechanism of Virtual Brand Community Engagement on Consumer Satiation—Taking Perceived Value as the Intermediary
杨 瑜, 王依彪
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141456, January 28 2025
Logistic回归与随机森林模型在新中式服装消费行为影响因素中的应用The Application of Logistic Regression and Random Forest Model in Influencing Factors of New Chinese-Style Clothing Consumption Behavior
徐菲悦, 孙嬿茹, 颜 格, 严德兴, 田海蕾 科研立项经费支持
统计学与应用Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/sa.2025.141025, January 26 2025