基于预期后悔的限量与限时促销对消费者冲动购买意愿的影响研究Research on the Effect of Limited and Limited Time Promotion Based on Expected Regret on Consumers’ Impulse Purchase Intention
王贝雯, 刘东胜
电子商务评论Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2023.121004, February 21 2023
混合在线客服形象对消费者购买意愿的影响研究Mixed Online Customer Service Image and Its Impact on Consumer Purchase Intention
程 意, 李旭芳, 杨尚林
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142587, February 25 2025
消费者对冷冻香肠购买意愿调查研究Consumer Survey on the Purchase Intention of Frozen Sausage
李唯欣, 李冬妮, 何蓉成, 姚 璐, 李树琴, 郭磊磊 科研立项经费支持
统计学与应用Vol.11 No.3, 全文下载: PDF HTML XML DOI:10.12677/SA.2022.113053, June 13 2022
数字营销策略对消费者购买意愿的影响研究A Study on the Impact of Digital Marketing Strategies on Consumer Purchasing Intention
Mehmud Md Shahed
世界经济探索Vol.13 No.3, 全文下载: PDF XML DOI:10.12677/wer.2024.133031, September 3 2024
直播营销用户体验对消费者购买意愿的影响研究——基于顾客信任的中介作用Research on the Influence of User Experience of Live Broadcast Marketing on Consumers’ Purchase Intention—Based on the Mediating Role of Customer Trust
李治萍, 熊 艳, 王荩怡
心理学进展Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2022.121017, January 13 2022
电商经济背景下酱香型白酒体验对消费者购买意愿的影响分析Analysis on the Influence of Maotai-Flavored Liquor Experience on Consumers’ Purchase Intention under the Background of E-Commerce Economy
敖小霞, 敖小艳
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341777, November 28 2024