Hamerman, E. J., & Johar, G. V. (2013). Conditioned Supersti-tion: Desire for Control and Consumer Brand Preferences. Journal of Consumer Research, 40, 428-443.

消费者对品牌偏好的行为研究——以咖啡为例
Consumer Behavioral Research on Brand Preferences—Take Coffee as an Example

王玉如, 王泓娜   

社会科学前沿Vol.10 No.5, 全文下载: PDF HTML XML DOI:10.12677/ASS.2021.105193, May 28 2021

电商消费金融创新发展研究
Research on Innovation and Development of E-Commerce Consumer Finance

宋 源   

金融Vol.11 No.6, 全文下载: PDF HTML XML DOI:10.12677/FIN.2021.116064, November 24 2021

在线品牌社群氛围对消费者购买意向的影响
The Impact of Online Brand Community Atmosphere on Consumer Purchase Intention

赵 冉, 田雪莹   

电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131005, February 23 2024

虚拟品牌社区参与对消费者厌腻的影响机制研究——以感知价值为中介
Research on the Influence Mechanism of Virtual Brand Community Engagement on Consumer Satiation—Taking Perceived Value as the Intermediary

杨 瑜, 王依彪   

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141456, January 28 2025

消费者选择背后的推动力：基于神经营销的解析与应用
The Driving Forces behind Consumer Choices: Analysis and Applications Based on Neuromarketing

吴佳颖   

电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.144870, April 3 2025

大数据背景下电子商务对消费者行为的影响研究
Research on the Impact of E-Commerce on Consumer Behavior in the Context of Big Data

喻义政   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341193, October 22 2024