“行走的GDP”泰勒·斯威夫特：数字时代的音乐营销大师与经济增长典范The Concept of “Walking GDP” Exemplified by Taylor Swift: A Paradigm of Music Marketing in the Digital Age and a Model of Economic Growth
张雨青
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144019, November 26 2024
数字营销下社交零售电商平台运营策略优化研究——以爱库存为例A Study on the Optimization of Operation Strategies for Social Retail E-Commerce Platforms under Digital Marketing—A Case Study of Aikucun
杨 芬 科研立项经费支持
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152019, April 29 2025
公益直播中品牌形象塑造与营销策略研究——以蚂蚁森林抖音直播间为例Study on Brand Image Shaping and Marketing Strategy in Public Welfare Live Streaming—Taking Ant Forest TikTok Live Streaming as an Example
姜圆圆
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152020, April 30 2025
低线城市HPV疫苗营销策略建议Suggestions on Marketing Strategies for HPV Vaccines in Low Tier Cities
李雪峰
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151002, February 17 2025
自媒体手段在星级酒店营销的应用与优化研究——以厦门华尔道夫酒店为例Research on Application and Optimization of Self-Media Means in Star-Rated Hotel Marketing—Taking the Waldorf Astoria Xiamen as an Example
谢慧欣, 韩存新
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151011, February 24 2025
基于重庆旅游官方微博营销的分析研究Based on the Analysis of Chongqing Tourism Official Microblog Marketing
魏 倩
现代市场营销Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.102008, May 20 2020