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触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究
Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing

刘东胜, 孙培蒙   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024

在线评论的格式多样性和社会性对消费者购买意向的影响
The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions

王贝贝, 陈梅梅   

现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024

低线城市HPV疫苗营销策略建议
Suggestions on Marketing Strategies for HPV Vaccines in Low Tier Cities

李雪峰   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151002, February 17 2025

跨界产品整合度对品牌联合评价的影响研究
Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation

李 雪   

现代市场营销Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/mom.2024.142003, May 9 2024

新零售模式下消费者需求为导向的商业企业货源投放模式研究
Research on the Supply Mode of Commercial Enterprises Guided by Consumer Demand under the New Retail Mode

曾建新, 吕 静, 王 铮, 蒲雪松, 周家贤, 郭 梁    科研立项经费支持

现代市场营销Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.124012, November 7 2022

虚位营销对消费者产品评价的影响——以感知稀缺性为中介
The Impact of Phantom Marketing on Consumer Product Evaluation—Mediated by Perceived Scarcity

王艺涵, 刘东胜   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151016, February 28 2025