面孔情绪表达对在线消费者购买意愿营销策略中的影响研究The Influence Study of Facial Emotional Expressions on Online Consumer Purchase Intentions in Marketing Strategies
许露婷
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141428, January 28 2025
准社会交往视角下Vlogger人际吸引力对消费者购买意愿的影响研究A Study on the Impact of Vlogger Interpersonal Attraction on Consumer Purchase Intention from the Perspective of Parasocial Interaction
李金花, 董平军
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151008, February 20 2025
国货美妆的新浪潮——顾客感知价值驱动购买意愿的机理研究A New Wave of Domestic Beauty—Research on the Mechanism of Customers’ Perceived Value Driving Purchase Intention
刘昕琳
运筹与模糊学Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/orf.2024.143357, June 30 2024
产品拟人化：情感线索对购买意愿的影响Product Personification: The Impact of Emotional Cues on Purchase Intentions
周桂妹
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141443, January 28 2025
陕西省XX柿饼品牌建设与改进策略研究——基于消费者购买行为调查分析Research on XX Persimmon Brand Construction and Improvement Strategy in Shaanxi Province—Based on Consumer Purchase Behavior Survey and Analysis
梁嘉倩, 陈彦竹, 乐正阳, 刘 芳 科研立项经费支持
国际会计前沿Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/fia.2025.141010, February 24 2025
在线评论的格式多样性和社会性对消费者购买意向的影响The Impact of Format Diversity and Sociability of Online Reviews on Consumer Purchase Intentions
王贝贝, 陈梅梅
现代市场营销Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2024.141001, February 4 2024