商品新颖性对不同认知风格大学生购买意愿的影响研究A Study of the Effect of Product Novelty on the Purchase Intention of College Students with Different Cognitive Styles
师金阳, 马学海 科研立项经费支持
心理学进展Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/AP.2024.141046, January 26 2024
混合在线客服形象对消费者购买意愿的影响研究Mixed Online Customer Service Image and Its Impact on Consumer Purchase Intention
程 意, 李旭芳, 杨尚林
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142587, February 25 2025
国货美妆的新浪潮——顾客感知价值驱动购买意愿的机理研究A New Wave of Domestic Beauty—Research on the Mechanism of Customers’ Perceived Value Driving Purchase Intention
刘昕琳
运筹与模糊学Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/orf.2024.143357, June 30 2024
互动视频广告对用户参与度和购买意愿的影响The Impact of Interactive Video Advertising on User Engagement and Purchase Intention
付贯婷
新闻传播科学Vol.12 No.6, 全文下载: PDF XML DOI:10.12677/jc.2024.126238, December 9 2024
企业数字化营销方式对顾客购物意愿的影响机理研究A Study on the Mechanism of the Impact of Enterprise Digital Marketing Methods on Customer Purchase Intention
金奕苇, 刘生敏
运筹与模糊学Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/orf.2024.144424, August 22 2024
西安市宠物保险购买意愿调查研究A Survey of Pet Insurance Purchase Intention in Xi’an
马天一, 邱一敏
社会科学前沿Vol.12 No.9, 全文下载: PDF HTML XML DOI:10.12677/ASS.2023.129665, August 31 2023