电子商务平台消费者汽车购买意图的影响因素分析——品牌形象的中介作用Research on Influencing Consumers’ Automobile Purchase Intention on E-Commerce Platform—The Mediating Role of Brand Image
陆潭晟, 刘 艺
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132356, May 30 2024
大学生金钱态度与冲动性购买行为的关系研究The Relationship between Money Attitude and Impulsive Buying Behavior in Undergraduate
蒋 虹, 吕厚超 国家科技经费支持
社会科学前沿Vol.5 No.6, 全文下载: PDF HTML XML DOI:10.12677/ASS.2016.56120, December 19 2016
消费者在线冲动购买行为影响因子研究——基于DEMATEL-ISM模型Research on the Influencing Factors of Consumer Online Impulse Buying Behavior—Based on DEMATEL-ISM Model
陈光俊
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341179, October 17 2024
电商直播环境下时间压力对消费者冲动购买的影响The Impact of Time Pressure on Consumer Impulse Buying in the E-Commerce Live Streaming Environment
肖婵娟
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341260, November 4 2024
电商主播特征对用户在线购买意愿影响研究Research on the Influence of E-Commerce Anchor Characteristics on Users’ Online Purchase Intention
原伟萌, 陈梅梅
电子商务评论Vol.13 No.1, 全文下载: PDF HTML XML DOI:10.12677/ECL.2024.131004, February 23 2024
服装社交电商网络口碑对消费者购买意愿的影响The Influence of Clothing Social E-Commerce Network Word-of-Mouth on Consumers’ Purchase Intention
赵茂林, 曲洪建
运筹与模糊学Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.132113, April 25 2023