Klein, J.G., Smith, N.C. and John, A. (2004) Why we boycott: Consumer motivations for boycott participation. Journal of Marketing, 68, 92-109.

短视频营销对邮轮游客消费行为态度的影响研究
Research on the Impact of Short Video Marketing on Consumer Behavior Attitude of Cruise Tourists

马莹莹   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341153, October 14 2024

商店形象对消费者惠顾行为影响的研究评述及展望
The Impact of Store Image on Consumer Behavior: A Review

王蒙霞   

现代市场营销Vol.4 No.4, 全文下载: PDF HTML DOI:10.12677/MOM.2014.44011, November 28 2014

基于消费者行为数据分析的羊奶粉营销策略研究——以美羚乳业为例
Research on Marketing Strategy of Sheep Milk Powder Based on Consumer Behavior Data Analysis—A Case Study of Meiling Dairy

郭奕含   

运筹与模糊学Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/orf.2024.144444, August 29 2024

基于消费者行为理论的电商直播线上消费的影响因素研究
Study on the Influencing Factors of Online Consumption in E-Commerce Live Streaming Based on Consumer Behavior Theory

郭玉莉, 鲁 薇    科研立项经费支持

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151014, February 25 2025

品牌个性对电子口碑的影响研究：与品牌至爱、消费者个性、品牌经验分享的内在联系
Research on the Influence of Brand Personality on E-Word-of-Mouth: The Internal Relationship with Brand Love, Consumer Personality and Brand Experience Sharing

何昊旸, 胡 淳   

现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144018, November 14 2024

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022