标题:
中国环境意识与绿色消费行为之研究The Research on Environmental Conscious and Green Consumption Behavior in China
作者:
陈晓莉, 詹雅竹, 魏征辉
关键字:
环境意识, 绿色消费行为, 消费阻碍Environmental Conscious, Green Consumer Behavior, Consumption Constraints
期刊名称:
《Service Science and Management》, Vol.4 No.4B, 2015-07-17
摘要:
随着全球环境日渐恶化，环境意识与绿色消费已成为国际议题。本研究透过文献整理探讨中国消费者在环境意识、绿色态度与绿色消费行为之间的关系，以及内外部环境影响和阻碍因素，并归纳与推导研究主张与概念图。最后，本文在借鉴国外经验和结合中国实际情况的基础上，提出中国绿色消费行为的推行建议与管理意涵。As the global environment is deteriorating,
environmental conscious and green consumption have become an international
issue. Through the literature review, this research explores the relationships
among the environmental conscious, green attitude and green consumer behavior
in China, as well as internal and external environmental impacts and consumption
constraints, and concludes with the propositions and concept framework.
Finally, this research provides the improvement suggestions and managerial
implications based on the actual situation in China and combined with foreign
experience.