基于情感分析的中国网络文学海外传播研究——以《凡人修仙传》为例

The Oversea Reception of Chinese Web Novels Based on Sentiment Analysis—Taking “A Record of a Mortal’s Journey to Immortality” as an example

摘要: 研究基于《凡人修仙传》小说英译本评论文本，利用情感分析探讨中国网络文学的海外传播，发现小说积极评论占比最高，多数读者对小说中修仙主题和中国文化表现出浓厚兴趣，但也部分关于小说情节和人物的负面评论。研究表明情感分析技术能有效量化跨文化传播中的读者反馈，也反应了中国网络文学在跨文化传播中具有重要意义。

Abstract: This study analyzes reader reviews of the English translation of the novel “A Record of a Mortal’s Journey to Immortality” using sentiment analysis to explore the overseas dissemination of Chinese web literature. The results show that most reviews were positive. Readers liked the novel’s magic cultivation story and Chinese cultural elements. While some readers gave negative comments about the plot and characters. The study shows that sentiment analysis helps measure how well stories travel across cultures and Chinese web novels have good potential for cultural exchange.