电商直播场景下消费者购买意愿的形成逻辑与影响机理研究
Research on the Formation Logic and Influence Mechanism of Consumers’ Purchase Intention in E-Commerce Live Streaming

吴纪樊

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111221  被引量

地理标志产品的电商营销策略研究——以南京盐水鸭为例
Research on E-Commerce Marketing Strategies for Geographical Indication Products—A Case Study of Nanjing Brined Duck

金 灿 科研立项经费支持

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111220  被引量

从“流量下乡”到“价值留村”：农产品直播电商的客户生命周期困境
From “Traffic Going to the Countryside” to “Value Staying in the Village”: The Customer Lifecycle Dilemma of Agricultural Products Live-Streaming E-Commerce

唐彩云

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111219  被引量

数字普惠金融赋能农村电商发展的作用机制及现实约束
The Mechanism and Practical Constraints of Digital Inclusive Finance Empowering Rural E-Commerce Development

杨佳谊

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111218  被引量

电商平台“内卷式”价格竞争的生成机制与福利影响——基于平台流量分配规则的理论述评
Generation Mechanism and Welfare Effects of “Involution-Style” Price Competition on E-Commerce Platforms—A Theoretical Review Based on Platform Traffic Allocation Rules

韩永银

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111217  被引量

社交电商营销的视觉叙事商业转化逻辑研究
A Study on the Visual Narrative and Business Conversion Logic in Social E-Commerce Marketing

宁锦山,黄颖捷

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111216  被引量

跨境电商平台交易秩序治理与运营效率优化
Transaction Order Governance and Operation Efficiency Optimization of Cross-Border E-Commerce Platforms

孟 浩

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111215  被引量

人工智能生成内容驱动的电子商务智能营销与客户关系管理研究
Research on AIGC-Driven Intelligent Marketing and Customer Relationship Management in E-Commerce

罗小清 科研立项经费支持

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111214  被引量

供应链数字化转型背景下电商企业金投公司的投资价值研究
Research on the Investment Value of E-Commerce Enterprise Financial Investment Company under the Background of Supply Chain Digital Transformation

冯泽海

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111213  被引量

电商主播特征影响消费者购买意愿的研究进展与前沿
Research Progress and Frontiers of the Influence of E-Commerce Anchor Characteristics on Consumers’ Purchase Intention

李雪梅

电子商务评论 Vol.15 No.11, 2026-11-11, PDF, DOI:10.12677/ecl.2026.15111212  被引量