江浙沪地区水产预制菜电子营销策略研究
Research on Electronic Marketing Strategy of Aquatic Pre-Made Dishes in Yangtze River Delta Region

段舒钰,杜佳雯,高跃跃,周希彤,诸 悦,张向阳

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124176  被引量

农村电商赋能乡村产业振兴的困境和发展进路研究
Research on the Dilemma and Development Path of Rural E-Commerce Enabling Rural Industry Revitalization

范卓琪

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124175  被引量

电商经济助力对外文化贸易高质量发展的路径研究
Study on the Path of E-Commerce Economy to Promote the High-Quality Development of Foreign Cultural Trade

侯星竹

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124174  被引量

智慧城市建设与企业数字技术创新
Smart City Construction and Enterprise Digital Technology Innovation

卜茜茹 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124173  被引量

电子商务领域下个人信息的保护研究——以网络支付为例
Research on the Protection of Personal Information in the Field of E-Commerce—Taking Online Payment as an Example

杨 杰

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124172  被引量

数实融合模式下故宫文创盲盒跨境营销与贸易研究
Research on Cross-Border Marketing and Trade of the Palace Museum Cultural and Creative Blind Boxes under the Model of Digital and Physical Integration

孙刘凯,李心怡

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124171  被引量

内容型电商直播中的情感传播研究
Research on Emotional Communication in Content-Based E-Commerce Livestreaming

倪 红,冯菊香 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124170  被引量

书法教育类产品的电商运营模式创新——基于知识付费与场景化服务的融合
Innovation in E-Commerce Operation Modes of Calligraphy Education Products—Based on the Integration of Knowledge Payment and Scenario-Based Services

赵 伟,亓汉友

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124169  被引量

电子商务驱动电磁屏蔽行业发展路径的研究
Research on the Development Path of the Electromagnetic Shielding Industry Driven by E-Commerce

万顺兴

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124168  被引量

调节“绿色悖论”：个人/集体主义文化观视域下可持续电商沟通的有效性研究
Mitigating the “Green Paradox”: A Study on the Effectiveness of Sustainable E-Commerce Communication from an Individualism-Collectivism Cultural Perspective

朱梓萌

电子商务评论 Vol.14 No.12, 2025-12-17, PDF, DOI:10.12677/ecl.2025.14124167  被引量