非遗电商化的商业化路径与文化本真性平衡机制研究
Research on the Commercialization Path of Intangible Cultural Heritage through E-Commerce and the Balance Mechanism of Cultural Authenticity

金若梅,刘 洁

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103192  被引量

基于虚假宣传视角分析的网络直播营销中消费者权益保护法律问题研究
Research on Legal Issues of Consumer Rights Protection in Live-Streaming Marketing from the Perspective of False Advertising

田 远

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103191  被引量

养育焦虑背景下小天才电话手表的营销策略分析
Analysis of the Marketing Strategy of the Little Genius Phone Watch in the Context of Parenting Anxiety

孙慧琳

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103190  被引量

电子商务视角下跨境电商运营优化路径探索——聚焦定价、库存与物流管理
Exploring Optimization Paths for Cross-Border E-Commerce Operations from an E-Commerce Perspective—Focusing on Pricing, Inventory, and Logistics Management

曹裕玲

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103189  被引量

电商赋能湄潭县茶产业的机制研究
Research on the Mechanism of E-Commerce Empowering the Tea Industry in Meitan County

喻 单

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103188  被引量

电商平台人力资源管理中激励与约束机制的协调研究
Research on the Coordination of Incentive and Restraint Mechanisms in Human Resource Management of E-Commerce Platforms

陈 枚

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103187  被引量

电商经济背景下贵州省大方县天麻产业发展SWOT分析
SWOT Analysis of Gastrodia elata Industry Development in Dafang County, Guizhou Province under the Background of E-Commerce Economy

熊 微

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103186  被引量

数字化转型、全要素生产率与企业ESG表现
Digital Transformation, Total Factor Productivity, and Corporate ESG Performance

吕朦萌

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103185  被引量

因果推断下基于加速失效时间模型的网络营销策略研究
Research on Internet Marketing Strategy Based on Accelerated Failure Time Model under Causal Inference

杨 慧

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103184  被引量

网络直播带货虚假宣传的法律规制困境与完善路径研究
Study on the Dilemmas and Improvement Paths of Legal Regulation of False Advertising in Live-Streaming E-Commerce

姚治成

电子商务评论 Vol.14 No.10, 2025-10-11, PDF, DOI:10.12677/ecl.2025.14103183  被引量