基于网红经济背景下的美妆电商平台的发展优化——以小红书为例
The Development and Optimization of Beauty E-Commerce Platform Based on the Background of Internet Celebrity Economy—Taking RedNote as an Example

高天洋,李 真

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441193  被引量

河西走廊电商发展现状、问题及对策研究——以张掖市为例
Research on the Development Status, Problems and Countermeasures of E-Commerce in Hexi Corridor —Taking Zhangye City as an Example

薛 辉,李 婷,乔乐乐

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441192  被引量

电子商务背景下谷子经济的发展路径分析
Analysis of the Development Path of Goods Economy under the Background of E-Commerce

徐瑜欣,宋心奕,曹 丽,姜 毅 科研立项经费支持

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441191  被引量

基金投资风险的实证研究——基于GARCH_VaR模型
An Empirical Study on Fund Investment Risk—Based on GARCH_VaR Model

马晓龙,杨 慧

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441190  被引量

数字普惠金融对我国居民储蓄率的影响分析
Research on the Impact of Digital Inclusive Finance on Household Savings Rate in China

姜 迅

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441189  被引量

乡村振兴背景下农产品直播电商发展的问题与应对策略
Problems and Countermeasures of the Development of Live Streaming Agricultural Products E-Commerce under the Background of Rural Revitalization

朱 倩

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441188  被引量

数字化转型发展对科技型中小企业信息创新能力、专精特新能力的机制研究
Research on the Mechanism of Digital Transformation Development for the Information Innovation Capability and Specialized, Refined, Unique, and Novel Capability of Science and Technology-Based Small and Medium-Sized Enterprises

彭学兵,陈 鑫,刘玥伶

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441187  被引量

数字经济背景下“贵州村马”的实践与创新
Practices and Innovations of “Guizhou Cunma” in the Context of the Digital Economy

刘广琴

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441186  被引量

数字化转型与现代营销策略：兴仁薏仁米品牌建设与市场拓展的路径研究
Digital Transformation and Modern Marketing Strategies: Research on the Path of Brand Building and Market Expansion of Xinren Job’s Tears

杨 雨

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441185  被引量

从有限理性角度分析电商企业价格战
Analyzing the Price War of E-Commerce Enterprises from the Perspective of Bounded Rationality

邱先泉

电子商务评论 Vol.14 No.4, 2025-04-30, PDF, DOI:10.12677/ecl.2025.1441184  被引量