价格透明度对消费者购买意愿的双刃剑效应：产品涉入度的调节机制研究The Double-Edged Sword Effect of Price Transparency on Consumers’ Purchase Intention: A Study of the Moderating Mechanism of Product Involvement
王倩倩, 沈金宝, 李梓豪, 陈向东, 张昌亮
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141155, January 14 2025
校园归属感在校园欺凌对学生卷入程度影响的中介作用——抑郁情绪在模型中的调节作用The Mediating Effect of School Belonging on the Influence of School Bullying on Student Involvement—The Moderating Effect of Depression in the Model
陈丹莉, 高志华, 赫 爽 科研立项经费支持
心理学进展Vol.13 No.10, 全文下载: PDF HTML XML DOI:10.12677/AP.2023.1310563, October 19 2023
维生素D调控T细胞在儿童重症肺炎发病中的作用研究进展Research Progress on the Vitamin D in Regulating T Cells in the Pathogenesis of Severe Pneumonia in Children
郑艳兰, 赵 峰 科研立项经费支持
临床医学进展Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/ACM.2024.142637, February 29 2024
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
人工智能与消费者体验：如何利用AI技术提升营销效果Artificial Intelligence and Consumer Experience: How to Leverage AI Technology to Enhance Marketing Effectiveness
江语童
电子商务评论Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/ecl.2025.143703, March 11 2025
负面在线评论对消费者购买决策的影响研究——商家回复的调节作用A Study of the Impact of Negative Online Reviews on Consumer Purchase Decisions—The Moderating Role of Merchant Responses
王 萍, 王念新, 贾 昱 国家自然科学基金支持
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341736, November 27 2024