D. Sullivan. Document warehousing and text mining: techniques for improving business operations, marketing, and sales, John Wiley & Sons, Inc., 2001.

基于Python文本挖掘的消费者对国产彩妆品牌评价的分析
Analysis of Consumers’ Evaluation of Domestic Cosmetics Brand Based on Python Text Mining

林 琳, 顾 洁, 焦 阳, 阎虎勤    科研立项经费支持

现代市场营销Vol.10 No.2, 全文下载: PDF HTML XML DOI:10.12677/MOM.2020.102007, April 22 2020

工业4.0时代泰国数字营销战略研究——基于消费者行为角度
Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior

陈可丽   

现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022

基于消费者行为数据分析的羊奶粉营销策略研究——以美羚乳业为例
Research on Marketing Strategy of Sheep Milk Powder Based on Consumer Behavior Data Analysis—A Case Study of Meiling Dairy

郭奕含   

运筹与模糊学Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/orf.2024.144444, August 29 2024

基于文本挖掘的代餐产品消费预测研究
Research on Consumption Prediction of Meal Replacement Products Based on Text Mining

陈嘉玮    科研立项经费支持

运筹与模糊学Vol.14 No.2, 全文下载: PDF HTML XML DOI:10.12677/orf.2024.142204, April 28 2024

基于环保产业的销售费用和研发投入对经营绩效影响研究
Research on the Influence of Sales Expenses and R&D Investment on Business Performance Based on Environmental Protection Industry

聂本园, 余学斌   

运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141021, February 21 2024

低线城市HPV疫苗营销策略建议
Suggestions on Marketing Strategies for HPV Vaccines in Low Tier Cities

李雪峰   

现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151002, February 17 2025