价格透明度对消费者购买意愿的双刃剑效应：产品涉入度的调节机制研究The Double-Edged Sword Effect of Price Transparency on Consumers’ Purchase Intention: A Study of the Moderating Mechanism of Product Involvement
王倩倩, 沈金宝, 李梓豪, 陈向东, 张昌亮
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141155, January 14 2025
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
虚拟品牌社区参与对消费者厌腻的影响机制研究——以感知价值为中介Research on the Influence Mechanism of Virtual Brand Community Engagement on Consumer Satiation—Taking Perceived Value as the Intermediary
杨 瑜, 王依彪
电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141456, January 28 2025
消费者在线购买宠物用品的影响因素研究A Study of Influential Factors on Consumers’ Online Purchase of Pet Supplies
李炜欣
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132105, May 9 2024
考虑产品创新与销售努力的跨行品牌产品入侵影响研究The Impact of Cross-Industry Brand Product Invasion Considering Product Innovation and Sales Effort
徐 超, 鞠凯强, 杨家兴
管理科学与工程Vol.14 No.3, 全文下载: PDF XML DOI:10.12677/mse.2025.143065, May 12 2025
产品伤害危机后企业社会责任契合度对消费者支持意愿的影响The Impact of Corporate Social Responsibility Fit on Consumers’ Willingness to Support after Product Injury Crisis
寇瑞霞, 陈梅梅
现代管理Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mm.2025.152042, February 18 2025