Z世代对于短视频广告植入的态度及商业变现潜力影响调查Survey on Generation Z’s Attitude towards Short Video Advertising Implantation and Its Impact on Commercial Realization Potential
徐李荔, 高京菁, 刘生敏
运筹与模糊学Vol.14 No.1, 全文下载: PDF HTML XML DOI:10.12677/ORF.2024.141058, February 29 2024
基于Z世代消费特征的电商渠道品牌包装设计研究Research on Brand Packaging Design of E-Commerce Channel Based on the Consumption Features of Generation “Z”
孙正男, 刘 洁
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132119, May 10 2024
新中式服装感知价值对Z世代购买意愿的影响研究Research on the Impact of Perceived Value of New Chinese Clothing on Generation Z’s Purchase Intention
刘 芳, 李含伟
建模与仿真Vol.12 No.5, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.125437, September 25 2023
“Z世代”背景下旅游产品优化研究Research on Tourism Product Optimization under the Background of “Generation Z”
苗 翩, 董 硕, 王 荣
可持续发展Vol.13 No.5, 全文下载: PDF HTML XML DOI:10.12677/SD.2023.135170, September 6 2023
Z世代速冻方便食品消费需求研究Study on the Consumption Demand of Quick-Frozen Convenience Food for Generation Z
王梦圆
统计学与应用Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/sa.2024.132027, April 8 2024
消费文化视阈下Z世代的自我表达与文化认同Self-Expression and Cultural Identity of Generation Z from the Perspective of Consumer Culture
盛雨凤, 张晓霞, 管 奕
现代管理Vol.14 No.8, 全文下载: PDF XML DOI:10.12677/mm.2024.148217, August 21 2024