“谷子经济”中基于体验营销的消费者价值创造研究Research on Consumer Value Creation Based on Experience Marketing in the “Grill Economy”
张明莉, 刘立群 科研立项经费支持
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.144904, April 10 2025
消费者选择背后的推动力：基于神经营销的解析与应用The Driving Forces behind Consumer Choices: Analysis and Applications Based on Neuromarketing
吴佳颖
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.144870, April 3 2025
短视频营销对邮轮游客消费行为态度的影响研究Research on the Impact of Short Video Marketing on Consumer Behavior Attitude of Cruise Tourists
马莹莹
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341153, October 14 2024
基于消费者选择的餐饮企业营销策略优化研究Research on Marketing Strategy Optimization of Catering Enterprises Based on Consumer Choice
李柔葭
建模与仿真Vol.12 No.4, 全文下载: PDF HTML XML DOI:10.12677/MOS.2023.124340, July 18 2023
工业4.0时代泰国数字营销战略研究——基于消费者行为角度Research on Thailand’s Digital Marketing Strategy in the Age of Industry 4.0—Based on the Perspective of Consumer Behavior
陈可丽
现代市场营销Vol.12 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.121002, January 17 2022
新时代网红经济对大学生消费行为的影响研究Research on the Influence of Internet Celebrity Economy on College Students’ Consumption Behavior in the New Era
杨 颖, 张沁怡, 刘雨莲
可持续发展Vol.11 No.1, 全文下载: PDF HTML XML DOI:10.12677/SD.2021.111013, January 26 2021