知识网红的自我呈现和营销变现策略The Strategies of Self-Presentation and Marketing Monetization for Intellectual Influencers
应周巧
电子商务评论Vol.13 No.2, 全文下载: PDF HTML XML DOI:10.12677/ecl.2024.132452, May 31 2024
网红经济背景下电商营销模式的创新与发展研究Research on Innovation and Developmentof E-Commerce Marketing Model under the Background of Internet Celebrity Economy
赵 甜
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142653, February 28 2025
4I理论下小红书内容营销的编码策略——以美妆笔记为例The Encoding Strategy of rednote Content Marketing under 4I Theory—A Case Study of Beauty Notes
韩伟娟
电子商务评论Vol.14 No.5, 全文下载: PDF XML DOI:10.12677/ecl.2025.1451364, May 16 2025
直播电商营销绩效的主播影响因素组态路径研究Research on Configuration Path of Anchor Influencing Factors for Live Streaming E-Commerce Marketing Performance
李永志, 代 丽
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341583, November 20 2024
农村电商赋能乡村振兴中工作人员的数字素养缺口与补偿机制研究Research on the Digital Literacy Gap and Compensation Mechanism of Staff in Empowering Rural Revitalization through Rural E-Commerce
张千慧子
电子商务评论Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2025.1441163, April 29 2025
数据驱动的电商营销革命：大数据分析的影响与应用The Data-Driven E-Commerce Marketing Revolution: The Impact and Application of Big Data Analytics
殷佳莉
电子商务评论Vol.14 No.2, 全文下载: PDF XML DOI:10.12677/ecl.2025.142572, February 21 2025