消费者心理视域下我国绿色产品网络营销困境及策略探究Research on the Dilemma and Strategy of Green Product Network Marketing in China from the Perspective of Consumer Psychology
鲍 樱
电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341663, November 22 2024
触觉替代效应：网络营销中替代触觉对消费者产品评价的影响研究Haptic Substitution Effect: A Study on the Effect of Vicarious Touch on Consumer Product Evaluation in Network Marketing
刘东胜, 孙培蒙
现代市场营销Vol.14 No.4, 全文下载: PDF XML DOI:10.12677/mom.2024.144011, November 6 2024
山西农村电子商务营销模式探析Analysis of Rural E-Commerce Marketing Mode in Shanxi Province
高 宁, 梅 蕾
现代市场营销Vol.8 No.1, 全文下载: PDF HTML XML DOI:10.12677/MOM.2018.81001, April 10 2018
数字营销下社交零售电商平台运营策略优化研究——以爱库存为例A Study on the Optimization of Operation Strategies for Social Retail E-Commerce Platforms under Digital Marketing—A Case Study of Aikucun
杨 芬 科研立项经费支持
现代市场营销Vol.15 No.2, 全文下载: PDF XML DOI:10.12677/mom.2025.152019, April 29 2025
直播间话题与色调对购买意愿的交互效应Interactive Effects of Live Streaming Topic and Tone on Purchase Intentions
于君英, 汪紫洁
现代市场营销Vol.15 No.1, 全文下载: PDF XML DOI:10.12677/mom.2025.151009, February 20 2025
中国跨境电商企业营销策略研究——以考拉海购为例Research on Marketing Strategy of Chinese Cross-Border E-Commerce Enterprises—Based on Koala Shopping
徐 昂, 梅 燕
现代市场营销Vol.12 No.3, 全文下载: PDF HTML XML DOI:10.12677/MOM.2022.123008, August 9 2022