社会交互和媒介丰富度对短视频广告效果的影响研究Effect of Social Interaction and Media Richness on Short Video Advertisements
李雯雯, 夏志杰
应用数学进展Vol.11 No.9, 全文下载: PDF HTML XML DOI:10.12677/AAM.2022.119688, September 20 2022
互动视频广告对用户参与度和购买意愿的影响The Impact of Interactive Video Advertising on User Engagement and Purchase Intention
付贯婷
新闻传播科学Vol.12 No.6, 全文下载: PDF XML DOI:10.12677/jc.2024.126238, December 9 2024
品牌服装广告宣传模式、产品涉入度与消费者冲动购买关系研究Research on the Relationship between Brand Clothing Advertising Mode, Product Involvement and Consumers’Impulse Buying
汪宏峰, 田丙强, 曲洪建
运筹与模糊学Vol.13 No.4, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.134379, August 15 2023
B站PUGC视频互动性对用户广告态度的影响路径研究Research on the Impact Path of PUGC Video Interactivity on User Advertising Attitude at Station B
王善勇, 钱慧敏
运筹与模糊学Vol.13 No.3, 全文下载: PDF HTML XML DOI:10.12677/ORF.2023.133166, June 15 2023
高校德育教育品牌建设初探——以南宁学院为例On the Brand Construction of Moral Education in Universities—Taking Nanning University as an Example
梁信舅 科研立项经费支持
创新教育研究Vol.11 No.7, 全文下载: PDF HTML XML DOI:10.12677/CES.2023.117267, July 20 2023
本地化广告对奢侈品行业ROI的影响——以中国市场为例The Impact of Localized Advertising on the ROI of the Luxury Industry—A Case Study of the Chinese Market
尹子文, 白宝玉, 周昱延
商业全球化Vol.12 No.4, 全文下载: PDF XML DOI:10.12677/bglo.2024.124014, October 14 2024