Martina, E.G. and Hui, W. (2010) Building consumer-to-consumer trust in E-finance marketplaces: An empirical analysis. International, Journal of Electronic Commerce, 15, 105-136.

电商消费金融创新发展研究
Research on Innovation and Development of E-Commerce Consumer Finance

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金融Vol.11 No.6, 全文下载: PDF HTML XML DOI:10.12677/FIN.2021.116064, November 24 2021

电商直播情境下消费者粘性行为因素分析
Analysis of Consumer Stickiness Behavior Factors in the Context of E-Commerce Live Broadcasting

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电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341207, October 24 2024

电子商务环境下对消费者行为的策略研究
Strategic Research on Consumer Behavior in the E-Commerce Environment

房春婷   

电子商务评论Vol.14 No.1, 全文下载: PDF XML DOI:10.12677/ecl.2025.141232, January 16 2025

消费金融下供应链运营策略研究
Research on the Decision-Making of Supply Chain Entities Led by E-Commerce Platforms Considering Consumer Finance

吴 媚, 王志宏    国家自然科学基金支持

管理科学与工程Vol.11 No.4, 全文下载: PDF HTML XML DOI:10.12677/MSE.2022.114083, December 29 2022

电子商务中消费者权益保护研究
Research on Consumer Rights Protection in E-Commerce

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电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341331, November 7 2024

电子商务视域下消费者个人信息保护的困境与出路
The Dilemma and Way out of Consumer Personal Information Protection from the Perspective of E-Commerce

龙 婷   

电子商务评论Vol.13 No.4, 全文下载: PDF XML DOI:10.12677/ecl.2024.1341406, November 11 2024