电子商务助力绿色经济发展的路径探究
Research on the Pathways of E-Commerce in Promoting Green Economic Development

丁统华

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461944  被引量

数字化转型对于组织韧性的影响研究——市场竞争强度的双重调节
The Impact Study of Digital Transformation on Organizational Resilience—The Dual Moderating Effects of Market Competition Intensity

朱昱锦,邢文杰

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461943  被引量

数字时代绿色营销与消费者信任对购买意愿的影响
The Impact of Green Marketing and Consumer Trust on Purchase Intention in the Digital Era

刘海贝

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461942  被引量

“数商兴农”背景下电商助农存在的问题及对策研究
Research on the Problems and Countermeasures of E-Commerce in Assisting Agriculture under the Background of “Digital Commerce Empowering Agriculture”

高田田

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461941  被引量

电商平台协同下废旧电池回收动态博弈与营销成本分担机制分析
Analysis of Dynamic Game and Marketing Costs Sharing Mechanism for Waste Battery Recycling under E-Commerce Platform Collaboration

王太飞,杨彦龙 科研立项经费支持

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461940  被引量

乡村振兴背景下直播带货助力农产品营销发展的研究
Study on the Development of Agricultural Product Marketing Facilitated by Live-Streaming E-Commerce in the Context of Rural Revitalization

万文静

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461939  被引量

数字经济下网络主播数据权与竞业限制的冲突本质、规制困境与法律规制路径重构
The Conflict Essence, Regulatory Dilemmas, and Legal Regulatory Pathway Reconstruction of Online Anchors’ Data Rights and Non-Compete Restrictions in the Digital Economy

杨茂意

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461938  被引量

数字基础设施建设如何促进长三角区域市场一体化发展
How Can Digital Infrastructure Construction Promote the Integrated Development of the Regional Market in the Yangtze River Delta?

沈芃筠,杜运伟 国家社会科学基金支持

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461937  被引量

电子商务平台经营者责任认定的法治化完善
Improvement of the Rule of Law in the Determination of Liability of E-Commerce Platform Operators

桂明霞

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461936  被引量

基于4R理论的文创产品开发与营销策略研究
Research on Cultural and Creative Product Development and Marketing Strategy Based on 4R Theory

靳雨婷

电子商务评论 Vol.14 No.6, 2025-06-19, PDF, DOI:10.12677/ecl.2025.1461935  被引量