直播电商赋能乡村振兴的实践路径与意义研究——以“东方甄选”直播间为例
Research on the Practical Path and Significance of Live Streaming E-Commerce Empowering Rural Revitalization—Taking the “Dongfang Zhenxuan” Live Streaming Room as an Example

郭夏雨

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124384  被引量

“兴趣电商”模式下的消费者决策路径与经济影响研究
A Study on Consumer Decision-Making Path and Economic Impact under the “Interest-Based E-Commerce” Model

曹 雯

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124383  被引量

新质生产力赋能跨境电子商务路径研究
Research on the Path of New-Quality Productivity Empowering Cross-Border E-Commerce

金明德

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124382  被引量

电商企业数据权益的保护路径探析
Analysis of Approaches to Protecting E-Commerce Enterprises’ Data Rights and Interests

范潇予

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124381  被引量

数字经济下电商物流从业者压力分析及社会工作多层次介入路径研究
Analysis of Pressure for E-Commerce Logistics Practitioners in the Digital Economy and Study on Multi Level Intervention Path of Social Work

刘政雄 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124380  被引量

跨境电商直播场景下的跨文化话语策略与本地化运营策略研究
Research on Cross-Cultural Discourse Strategies and Localized Operation Strategies in Cross-Border E-Commerce Live Streaming Scenes

唐 钰

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124379  被引量

从学生到新农人：数字素养赋能乡村大学生直播助农的转型之路
From Student to New Farmer: The Transformation Journey of Rural College Students’ Live-Streaming for Agricultural Assistance Empowered by Digital Literacy

章诗韵,程 啸

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124378  被引量

电商经济视角下“大数据杀熟”的消费者权益保护
Consumer Rights and Interests Protection against Big Data Price Discrimination from the Perspective of E-Commerce Economy

杨清清

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124377  被引量

数字经济与乡村振兴背景下农村电商发展的困境与突破
Dilemmas and Breakthroughs of Rural E-Commerce Development under the Background of Digital Economy and Rural Revitalization

唐佳玲

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124376  被引量

电商背景下企业数字化营销研究——以小熊电器为例
A Study on Corporate Digital Marketing in the E-Commerce Context—A Case Study of Xiao Xiong (Bear) Electric Appliance

陈 薰,吕江洪,王维嘉,钟春艳,武明玥

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124375  被引量