生成式AI客服对电子商务转化率的影响
The Impact of Generative AI CustomerService on E-Commerce Conversion Rates

张思远

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113586  被引量

“先用后付”服务中消费者知情权保障：现实困境与纾解路径
Consumer Right to Informed Consent in “Buy Now, Pay Later” Services: Current Challenges and Solutions

穆晓瑛

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113585  被引量

电商平台信用评价体系对消费者购买决策的作用路径研究
A Study on the Pathways of E-Commerce Platform Credit Rating Systems’ Influence on Consumer Purchase Decisions

雷颖怡

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113584  被引量

角色与责任：直播带货中主播虚假宣传的法律责任研究
Roles and Liability: A Study on the Legal Liability of Anchors for False Advertising in Live-Stream Selling

唐静梅

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113583  被引量

马克思消费理论下电商平台“先用后付”模式研究
A Study on the “Use Now, Pay Later” Model of E-Commerce Platforms under Marx’s Theory of Consumption

戴晨璐

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113582  被引量

我国体育服务贸易高质量发展探析
Analysis of the High-Quality Development of China’s Sports Service Trade

董蕙闻,刘 涛,张瑞宁

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113581  被引量

基于多平台视角的羽绒服品牌网络营销策略研究
Research on Online Marketing Strategies for Down Jacket Brands from a Multi-Platform Perspective

殷子欣

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113580  被引量

数字金融如何赋能企业数字化转型——基于融资约束机制与地区差异的证据
How Does Digital Finance Empower the Digital Transformation of Enterprises—Evidence Based on Financing Constraint Mechanisms and Regional Differences

赵雨航,周冰璇

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113579  被引量

农村电商直播助农模式的可持续性与优化策略研究
Study on the Sustainability and Optimization Strategies of the Rural E-Commerce Live Streaming Model for Agricultural Assistance

俞小敏

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113578  被引量

数字资本逻辑与城乡融合：马克思主义政治经济学的理论研究
The Logic of Digital Capital and Urban-Rural Integration: A Theoretical Study from the Perspective of Marxist Political Economy

孙正阳

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113577  被引量