基于机器学习的休闲零食电商营销策略优化
Optimization of E-Commerce Marketing Strategy for Leisure Snacks Based on Machine Learning

徐媛彬,彭定涛 科研立项经费支持

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113437  被引量

电子商务中大数据“杀熟”的法律规制研究
Study on the Legal Regulation of Big Data Price Discrimination in E-Commerce

常 河

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113436  被引量

企业信息化与智能仓储协同发展研究——以京东亚洲一号为例
Study on the Collaborative Development of Enterprise Informatization and Intelligent Warehousing—Taking JD Asia No. 1 as an Example

李紫渝

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113435  被引量

从“隐匿”到“出圈”：西溪二仙庙文创产品宣传销售研究
From “Obscurity” to “Prominence”: Research on the Promotion and Distribution of Cultural and Creative Goods at the Xixi Erxian Temple

郎开航

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113434  被引量

数字化转型对上市企业投融资行为的影响研究
A Study on the Impact of Digital Transformation on Investment and Financing Activities of Listed Companies

张 余

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113433  被引量

数字经济背景下传统出版机构IP营销策略分析——以中国大百科全书出版社为例
Analysis of IP Marketing Strategies for Traditional Publishing Institutions in the Context of Digital Economy—A Case Study of Encyclopedia of China Publishing House

卢树洁

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113432  被引量

直播经济视域下城市空巢老年群体数字鸿沟的弥合路径及应对策略研究
Research on Bridging Pathways and Response Strategies for the Digital Divide among Urban Empty-Nesters in the Context of the Live Streaming Economy

陆潭晟,邵昱晨,王晨行 科研立项经费支持

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113431  被引量

黄平县“非遗 + 电商”发展策略研究
Research on the Development Strategy of “Intangible Cultural Heritage + E-Commerce” in Huangping County

杨小慧

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113430  被引量

政治经济学视域下电子商务生产管理模式的三重矛盾及其疏解路径
Research on the Triple Contradictions of E-commerce Production Management Mode from the Perspective of Political Economy and Their Resolution Paths

赵子深 科研立项经费支持

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113429  被引量

数字化电商直播赋能乡村产业振兴：价值、困境与路径
Digital E-Commerce Live Streaming Empowers Rural Industry Revitalization: Value, Challenges, and Paths

杨 雪

电子商务评论 Vol.14 No.11, 2025-11-10, PDF, DOI:10.12677/ecl.2025.14113428  被引量