新零售模式下的实体零售企业电商转型优化研究——以永辉超市为例
Research on the Optimization of E-Commerce Transformation of Physical Retail Enterprises under the New Retail Model—A Case Study of Yonghui Superstores

吕思潼

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124368  被引量

效率与人工负荷权衡下的中小型电商仓储人机动态调度优化
Optimization of Man-Machine Dynamic Scheduling for Small and Medium-Sized E-Commerce Warehousing under the Trade-Off of Efficiency and Labor Load

李静雯

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124367  被引量

基于CiteSpace的数字化转型与电商经济综合研究热点可视化分析
Visualization Analysis of Comprehensive Research Hotspots in Digital Transformation and E-Commerce Economy Based on CiteSpace

张展祥,蔡 莉

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124366  被引量

电子商务领域网络支付的经济逻辑与法律规制研究
Research on the Economic Logic and Legal Regulation of Online Payment in the E-Commerce Field

高 镱

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124365  被引量

电商直播助力县域农产品上行的实践路径——以方言直播为例
Practical Pathways for E-Commerce Live Streaming to Boost County-Level Agricultural Product Sales—The Case of Dialect-Based Live Streaming

傅丽君,朱新泽 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124364  被引量

数字经济赋能农业绿色发展的耦合协调研究——以甘肃省为例
Research on the Coupling and Coordination of Digital Economy Empowering Agricultural Green Development—A Case Study of Gansu Province

王雯洁,陈 钰 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124363  被引量

多行为序列建模下的电商用户购买行为与关键影响因素分析
Analysis of E-Commerce User Purchase Behavior and Key Influencing Factors under Multi-Behavior Sequence Modeling

吴浩然

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124362  被引量

网络营销对消费者心理和行为的影响探析
Analysis of the Influence of Internet Marketing on Consumer Psychology and Behavior

张浩然

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124361  被引量

数字包容视角下破解老年“数字鸿沟”的电商平台责任与路径研究
Research on E-Commerce Platform Responsibilities and Pathways for Bridging the “Digital Divide” among the Elderly from a Digital Inclusion Perspective

李春缘,杨 星

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124360  被引量

马克思主义中国化视角下的电商客服质量监管与消费者权益保护
The Quality Supervision of E-Commerce Customer Service and the Protection of Consumers’ Rights and Interests from the Perspective of Sinicization of Marxism

桑兴宇 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-24, PDF, DOI:10.12677/ecl.2025.14124359  被引量