数字化转型赋能ESG表现与企业价值提升的路径研究——以比亚迪为例
Research on Digital Transformation Empowering ESG Performance and Corporate Value Enhancement —A Case Study of BYD

次卓嘎

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124352  被引量

网络直播营销的行政法规制
On the Administrative Regulation System of Online Live Broadcast Marketing in China

吴晓琳

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124351  被引量

电商平台“会员制营销”模式中的法律责任认定——以Costco、山姆为例
Confirmation of Legal Responsibility in “Membership Marketing” Mode of E-Commerce Platform —Taking Costco and Sam as Examples

蔡思琦

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124350  被引量

电商赋能视角下乡村聚落演变与民宿发展的互构机制研究
Research on the Co-Construction Mechanism of Rural Settlement Evolution and Homestay Development from the Perspective of E-Commerce Empowerment

周若一

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124349  被引量

乡村振兴背景下农村电商物流的智能化赋能机制与发展路径研究
Research on the Intelligent Empowerment Mechanism and Development Path of Rural E-Commerce Logistics under the Background of Rural Revitalization

田江英

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124348  被引量

健康产品电商营销中的消费者信任机制构建策略研究
Research on Consumer Trust Mechanism Construction Strategies in E-Commerce Marketing of Health Products

曾兰乔

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124347  被引量

江苏兴化大闸蟹市场营销研究
Marketing Research on Hairy Crabs in Xinghua, Jiangsu

禹 莹

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124346  被引量

直播电商“虚假宣传”的法律认定困境与规制路径优化
The Legal Determination Predicament and Regulatory Path Optimization of “False Advertising” in Live-Streaming E-Commerce

钟传静

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124345  被引量

数字化背景下电商消费金融ABS的发展困境与破解路径探究
Exploring the Development Dilemma and Solution Path of E-Commerce Consumer Finance ABS under the Background of Digitalization

陈飞龙

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124344  被引量

网络营销视域下电商经济与人文经济双向赋能的路径研究
Research on the Path of Mutual Empowerment between E-Commerce Economy and Humanistic Economy from the Perspective of Internet Marketing

吴易霖

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124343  被引量