母婴电商新蓝海：供给侧缺口与平台化策略研究
Maternal and Child E-Commerce as a New Blue Ocean: Research on Supply-Side Gaps and Platform-Based Strategies

王海妹

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113518  被引量

“绿色电商”模式下消费者可持续属性支付意愿研究
A Study on Consumers’ Willingness to Pay for Sustainable Attributes in the Green E-Commerce Model

王宇航

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113517  被引量

人工智能驱动电商领域发展的作用机制、场景运用及面临的风险
The Role Mechanism, Scenario Applications, and Associated Risks of Artificial Intelligence in Driving the Development of E-Commerce

唐慧琳

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113516  被引量

跨境电商在中医药康养产品国际化中的路径研究
Research on the Path of Cross-Border E-Commerce in the Internationalization of Traditional Chinese Medicine Health Care Products

王肖竹,马英乔

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113515  被引量

符号的消费与身份的建构：直播电商中的群体互动与认同研究
The Consumption of Symbols and the Construction of Identity: A Study on Group Interaction and Identity Formation in Live Streaming E-Commerce

张洪梅

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113514  被引量

跨境电商数据流动的国际私法挑战与中国方案
International Private Law Challenges in Cross-Border E-Commerce Data Flows and China’s Solutions

程怡蒙

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113513  被引量

虚实共生：社会网络嵌入如何激发价值共创——基于自我决定理论
Virtual-Real Symbiosis: How Social Network Embeddedness Triggers Value Co-Creation—Based on Self-Determination Theory

夏巧颖

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113512  被引量

竞争法视域下电商平台“二选一”行为的法律规制研究
Establishing a Legal Regulatory Framework for “Choose One Out of the Two” on E-Commerce Platforms

张 洁

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113511  被引量

直播带货营销策略的理论框架构建与发展趋势研究
Theoretical Framework and Development Trends of Marketing Strategies in Live-Streaming E-Commerce

邵译漫

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113510  被引量

数字乡村建设对农村电子商务发展的影响研究——基于省际面板数据的实证分析
The Impact of Digital Village Construction on the Development of Rural E-Commerce—An Empirical Analysis Based on Provincial Panel Data

杨 娜,何佳坤

电子商务评论 Vol.14 No.11, 2025-11-14, PDF, DOI:10.12677/ecl.2025.14113509  被引量