面向电商无人配送复杂场景的感知模型研究
Research on Perception Models for Complex Scenarios in E-Commerce Unmanned Delivery

刘予莘

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113592  被引量

基于文化赋能与国潮复兴视角下抹茶电商对中式创新的融合策略研究
A Study on the Integration Strategy of Matcha E-Commerce with Chinese-Style Innovation from the Perspective of Cultural Empowerment and China-Fashion Revival

李玥玥

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113591  被引量

观看、认同与购买：电商短视频文创产品的叙事策略
Viewing, Identifying and Purchasing: Narrative Strategies of Cultural and Creative Products in E-Commerce Short Videos

李 杨

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113590  被引量

农村电商对农民增收的影响：基于贵州省的实证分析
The Impact of Rural E-Commerce on Farmers’ Income: An Empirical Analysis Based on Guizhou Province

刘雨欣,吴 容,杨 芊,李 翔

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113589  被引量

市场结构转变下数字经济对企业高质量发展的影响
The Impact of the Digital Economy on High-Quality Enterprise Development under Market Structure Transformation

冉诗怡

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113588  被引量

基于社交电商平台的非遗蜡染市场营销认知研究
Study on Market Perceptions of Intangible Cultural Heritage (ICH) Batik Based on Social E-Commerce Platforms

吴 越

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113587  被引量

生成式AI客服对电子商务转化率的影响
The Impact of Generative AI CustomerService on E-Commerce Conversion Rates

张思远

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113586  被引量

“先用后付”服务中消费者知情权保障：现实困境与纾解路径
Consumer Right to Informed Consent in “Buy Now, Pay Later” Services: Current Challenges and Solutions

穆晓瑛

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113585  被引量

电商平台信用评价体系对消费者购买决策的作用路径研究
A Study on the Pathways of E-Commerce Platform Credit Rating Systems’ Influence on Consumer Purchase Decisions

雷颖怡

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113584  被引量

角色与责任：直播带货中主播虚假宣传的法律责任研究
Roles and Liability: A Study on the Legal Liability of Anchors for False Advertising in Live-Stream Selling

唐静梅

电子商务评论 Vol.14 No.11, 2025-11-20, PDF, DOI:10.12677/ecl.2025.14113583  被引量