图像处理技术助力电子商务物流包装与仓储管理的对策分析
Countermeasure Analysis of Image Processing Technology to Help E-Commerce Logistics Packaging and Warehouse Management

刘 洋,赵金波

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113481  被引量

马克思劳动价值论视域下平台电商数字劳动的价值创造与权益保障研究——以直播电商、客服外包为例
Study on Value Creation and Rights Protection of Digital Labor in Platform E-Commerce from the Perspective of Marx’s Labor Theory of Value—Taking Live E-Commerce and Customer Service Outsourcing as Examples

刘少杰

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113480  被引量

即时互动与情绪感染如何驱动冲动消费？——基于直播电商场景的探索性研究
How Does Instantaneous Interaction and Emotional Contagion Drive Impulse Buying Behavior?—An Exploratory Study in Live-Streaming E-Commerce

吕嘉敏

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113479  被引量

粉丝经济背景下非营利组织网络营销策略研究
Research on the Online Marketing Strategies of Non-Profit Organizations under the Background of Fan Economy

毕 朵

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113478  被引量

电商直播话术中的平台规训研究——基于带货主播的自我民族志视角
A Study on Platform Disciplining in E-Commerce Live-Streaming Scripts—From the Perspective of Autoethnography of Live-Streaming Host

朱成龙

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113477  被引量

数字经济背景下电商发展的机遇与挑战
The Opportunities and Challenges of E-Commerce Development under the Background of the Digital Economy

黄生闯

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113476  被引量

从注意力经济到情感经济：文旅微短剧“种草”效应的媒介化消费研究
From Attention Economy to Emotion Economy: A Study on the Media-Mediated Consumption of the “Seed Planting” Effect in Cultural and Tourism Micro-Short Dramas

张欣琦

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113475  被引量

欧盟碳边境调节机制的合法性争辩与中国因应
The Legitimacy Debate of the EU’s Carbon Border Adjustment Mechanism and China’s Response

范茂佳

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113474  被引量

Labubu的爆火：潮玩IP的符号营销策略与消费驱动机制
The Viral Popularity of Labubu: Symbolic Marketing Strategy and Consumption-Driving Mechanism of Trendy Toy IP

秦紫仪

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113473  被引量

数字乡村建设背景下农村电商社群化发展模式与社会网络重构研究
Research on the Community Development Mode of Rural E-Commerce and Social Network Reconstruction under the Background of Digital Countryside Construction

陈 婧,张文政

电子商务评论 Vol.14 No.11, 2025-11-12, PDF, DOI:10.12677/ecl.2025.14113472  被引量