打赏经济下网红团播营销的风险图谱与治理创新
Risk Map and Governance Innovation of Internet Celebrity Group Live-Streaming Marketing under the Reward Economy

杨 禧

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124333  被引量

农产品电商“品牌化三重跃迁”路径研究
Study on the “Three-Stage Leap” Path of Agricultural Product E-Commerce Branding

杨亚桥,江 晶

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124332  被引量

电商预售法律风险与消费者权益保护研究
Legal Risks and Consumer Rights Protection in E-Commerce Pre-Sales

李雅婷

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124331  被引量

新质生产力背景下农村电商的高质量发展路径探索
Exploring the High-Quality Development Path of Rural E-Commerce under the Background of New Quality Productivity

冯慧敏

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124330  被引量

拼多多跨境电商平台TEMU的海外拓展与经营策略
Research about the Pinduoduo Cross-Border E-Commerce Platform TEMU Overseas Markets Expansion Strategy

黄瑞元

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124329  被引量

基于SEIQR模型的电商负面信息管控与经济增长研究
Research on E-Commerce Negative Information Management and Economic Growth Based on the SEIQR Model

范秋吟,丘小玲

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124328  被引量

数字经济时代中国跨境电商人才培养路径研究
Research on the Cultivation Path of China’s Cross-Border E-Commerce Talent in the Digital Economy Era

杨小军,刘雨霞,岳中刚 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124327  被引量

电商平台多元主体数据确权与归属问题研究
Research on the Issues of Data Rights Confirmation and Ownership of Multiple Subjects in E-Commerce Platforms

周慧姗

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124326  被引量

电子商务“虚拟财产”交易纠纷的法律适用——以网络店铺转让为例
The Application of Law in Disputes over the Transactions of “Virtual Property” in E-Commerce—Taking the Transfer of Online Stores as an Example

陈志京

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124325  被引量

乡村振兴背景下直播电商驱动农村“银发经济”发展路径研究
Research on the Development Path of Rural “Silver Economy” Driven by Live-Steaming E-Commerce in the Background of Rural Revitalization

杨 柳

电子商务评论 Vol.14 No.12, 2025-12-23, PDF, DOI:10.12677/ecl.2025.14124324  被引量