符号、算法与身份建构：青年在直播电商中“即时满足”的伦理困境与规范路径
Symbols, Algorithms and Identity Construction: The Ethical Dilemma and Normative Path of “Instant Gratification” among Youth in Live-Streaming E-Commerce

戚 荣

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113460  被引量

电商直播间主播行为特征对消费者购买意愿影响的研究综述
A Review of the Impact of Live Streamer Behavior Characteristics on Consumers’ Purchase Intention in E-Commerce

孙苏红

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113459  被引量

电商平台对知识产权侵权治理的机制研究
Research on the Mechanism of Intellectual Property Infringement Governance in E-Commerce Platforms

李佳欣

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113458  被引量

基于全球视野的跨境电商高质量发展研究
Research on the High-Quality Development of Cross-Border E-Commerce from a Global Perspective

陈思娜,王静怡,向 婕,李淑静

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113457  被引量

网络传统节日营销推动文化传承与创新的作用机制与实践路径探索
Exploration of the Mechanisms of Action and Practical Pathways by Which Online Traditional Festival Marketing Facilitates Cultural Inheritance and Innovation

向 婕,常佳泞 科研立项经费支持

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113456  被引量

数字经济驱动下国内电商经济的转型路径与增长潜力研究
Research on the Transformation Path and Growth Potential of Domestic E-Commerce Economy Driven by the Digital Economy

李宏宏

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113455  被引量

深度学习时序预测影响下的电商平台闪购策略研究——以淘宝闪购为例
Flash Sale Strategies of E-Commerce Platforms under the Influence of Deep Learning Time Series Prediction—Taking Taobao Flash Sales as an Example

李 超,高江军,刘冰洋

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113454  被引量

数字化转型对企业成长的影响
The Impact of Digital Transformation on Business Growth

陈 曦,赵文睿

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113453  被引量

电商CTR预测技术演进与营销应用实践研究
A Study on the Evolution and Marketing Applications of CTR Prediction in E-Commerce

刘颖琪,赵金波

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113452  被引量

“直播 + 电商”助力乡村振兴的现实困境与优化路径研究
Research on the Realistic Dilemma and Optimization Path of “Live Broadcast + E-Commerce” to Help Rural Revitalization

任启航

电子商务评论 Vol.14 No.11, 2025-11-11, PDF, DOI:10.12677/ecl.2025.14113451  被引量