农村电商品牌培育的乡镇行政管理扶持路径研究
Research on the Support Path of Township Administrative Management for Rural E-Commerce Brand Cultivation

李亚娜,刘进军

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103345  被引量

网络技术与电商经济发展的耦合机制研究
Research on the Coupling Mechanism between Network Technology and E-Commerce Economic Development

王 艳

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103344  被引量

游戏化传播中的文博IP价值再生——以《物华弥新》构建数字营销生态的路径探索
The Regeneration of Cultural and Museum IP Value in Gamified Communication—An Exploration of the Path to Building a Digital Marketing Ecosystem with “Every Thing Is New”

王懋莹

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103343  被引量

新质生产力驱动下电子商务创新发展与法律监管研究
Research on E-Commerce Innovation Development and Legal Supervision Driven by New Quality Productivity

罗 颖,刘遗志 科研立项经费支持

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103342  被引量

数字化背景下数字金融发展状况及路径分析
Analysis of the Development Status and Pathways of Digital Finance in the Digital Context

刁梦玲

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103341  被引量

短视频营销平台侵权责任与著作权保护研究——基于电商推广场景的案例分析
A Study on Liability for Infringement and Copyright Protection in Short Video Marketing Platforms—Case Analysis Based on E-Commerce Promotion Scenarios

李泽一

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103340  被引量

近五年国内外社交电商影响用户行为的研究热点及发展趋势分析
Analysis of Research Hotspots and Development Trends in the Impact of Social Commerce on User Behavior in China and Abroad over the Past Five Years

罗 淦

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103339  被引量

数字时代下传统古镇的“嵌入式”电商发展模式研究——以云南沙溪古镇为例
Research on the “Embedded” E-Commerce Development Model for Traditional Ancient Towns in the Digital Age—The Case of Shaxi Ancient Town in Yunnan

黄 雯

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103338  被引量

电子商务背景下阳澄湖大闸蟹销售的困境与对策
The Predicament and Countermeasures of Yangcheng Lake Hairy Crab Sales under the Background of E-Commerce

王江新

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103337  被引量

SICAS模式下知识付费产品营销策略研究
Research on Marketing Strategies of Knowledge Payment Products under the SICAS Model

姚欣洁

电子商务评论 Vol.14 No.10, 2025-10-24, PDF, DOI:10.12677/ecl.2025.14103336  被引量