“大数据杀熟”的欺诈认定与法律规制路径
Determination of Fraud and Legal Regulatory Paths of “Big Data Price Discrimination”

周 琴

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103249  被引量

电商营销中默认选择的应用及法律规制
Default Selection in E-Commerce Marketing and Legal Regulation

邹远雄

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103248  被引量

乡村振兴战略下张家界农村电商发展模式与路径研究
Research on the Development Model and Path of Rural E-Commerce in Zhangjiajie under the Rural Revitalization Strategy

宋代镕

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103247  被引量

数字化转型对碳密集企业绿色创新的影响——基于企业融资约束的中介视角
The Impact of Digital Transformation on Green Innovation in High-Carbon Enterprises—From the Mediating Perspective of Corporate Financing Constraints

曹丽娟

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103246  被引量

数字化转型、供应链效率、制造业企业绩效
Digital Transformation, Supply Chain Efficiency, and Manufacturing Enterprise Performance

肖 菁

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103245  被引量

消费者权益保护视角下对电商主播的民事责任研究
A Study on the Civil Liability of E-Commerce Streamers from the Perspective of Consumer Rights Protection

梁东新,程 曦

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103244  被引量

网络营销中随机过程应用：精准用户行为预测与策略优化
Application of Stochastic Processes in Online Marketing: Accurate User Behavior Prediction and Strategy Optimization

朱 珠

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103243  被引量

电商平台盈利模式的差异化竞争与财务表现——基于京东与拼多多的对比分析
Differentiation Strategies in E-Commerce Platform Profit Models and Financial Performance—A Comparative Analysis of JD.com and Pinduoduo

梁 许,洪小娟

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103242  被引量

传统节日文化赋能直播带货的社会学运行逻辑研究
A Sociological Study on the Operational Logic of Empowering Live-Streaming E-Commerce with Traditional Festival Culture

闵书琴,刘 郁 科研立项经费支持

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103241  被引量

新质生产力背景下直播服务质量对消费者行为的影响机理与治理路径研究
Research on the Influence Mechanism and Governance Path of Live Streaming Service Quality on Consumer Behavior under the Background of New Quality Productive Forces

黄思琦

电子商务评论 Vol.14 No.10, 2025-10-16, PDF, DOI:10.12677/ecl.2025.14103240  被引量