马克思主义政治经济学视角下跨境电商平台的跨文化产品传播机制研究
Research on the Cross-Cultural Product Communication Mechanism of Cross-Border E-Commerce Platforms from the Perspective of Marxist Political Economy

李淑雯

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124230  被引量

跨境电商中个人信息保护的法律困境与协同治理路径研究
Research on the Legal Dilemmas and Collaborative Governance Pathways of Personal Information Protection in Cross-Border E-Commerce

王让文

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124229  被引量

数字鸿沟视角下社会工作助力老年农户融入电商助农体系的策略研究
Research on Strategies for Social Work to Assist Elderly Farmers in Integrating into the E-Commerce for Agricultural Development System from the Perspective of the Digital Divide

庹梦辰

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124228  被引量

直播电商决策路径的SICAS模型优化与产教实践研究
Optimization of the SICAS Model for Live Streaming E-Commerce Decision Paths and Industry-Education Practice Research

谭 鑫

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124227  被引量

数字电商与社会工作双轮驱动：提升女性创业协同机制的可行性研究
Digital E-Commerce and Social Work as Dual Drivers: A Feasibility Study on Collaborative Mechanisms for Enhancing Women’s Entrepreneurship

王鹂遥

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124226  被引量

农村电商助力乡村振兴路径分析——以四川省巴中市为例
Analysis of Rural E-Commerce Pathways in Promoting Rural Revitalization—Taking Bazhong City in Sichuan Province as an Example

赵雅琪,胡添艺 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124225  被引量

电商企业供应链效率优化：数字化转型的价值
Optimizing E-Commerce Enterprise Supply Chain Efficiency: The Value of Digital Transformation

吕朦萌

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124224  被引量

乡村振兴背景下农村电商可持续发展的关键要素研究
Research on the Key Elements for the Sustainable Development of Rural E-Commerce under the Background of Rural Revitalization

刘婷婷,王茂春 科研立项经费支持

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124223  被引量

基于扎根理论的“国潮品牌”的用户评论情感共鸣和网络营销策略研究——以李宁、花西子为例
A Study on Emotional Resonance in User Reviews and Online Marketing Strategies for “Guochao Brands” Based on Grounded Theory—Taking Li-Ning and Florasis as Examples

原茹雪,欧阳玉超

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124222  被引量

遵义市博物馆红色文创数字IP的电商转化策略研究
Research on E-Commerce Transformation Strategy of Red Cultural and Creative Digital IP in Zunyi Museum

亓智慧

电子商务评论 Vol.14 No.12, 2025-12-18, PDF, DOI:10.12677/ecl.2025.14124221  被引量