江苏省大闸蟹网络营销的问题及对策研究
Research on the Problems and Countermeasures of Hairy Crab Internet Marketing in Jiangsu Province

耿艳泓,宋谭谭

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451256  被引量

网络直播营销中的消费者权益保护
Protection of Consumer Rights in Online Live Streaming Marketing

姚 琪

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451255  被引量

“投入–产出”视角下制造企业数字化转型对绿色技术创新绩效的影响机制研究
Research on the Influence Mechanism of Manufacturing Enterprise Digital Transformation on Green Technology Innovation Performance from the Perspective of “Input-Output”

聂 珞,江炜昌

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451254  被引量

数字经济背景下平台滥用市场支配地位的规制困境与出路
Regulatory Dilemma and Solution for Platform Abuse of Market Dominance in the Context of Digital Economy

寿梦婷

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451253  被引量

数字经济背景下产品服务供应链的价值共创机制研究
Research on the Value Co-Creation Mechanism of Product Service Supply Chain under the Background of Digital Economy

孙嘉薇

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451252  被引量

生成式人工智能在电商个性化推荐中的应用与伦理挑战
Application of Generative AI in E-Commerce Personalized Recommendation and Ethical Challenges

张雨微

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451251  被引量

多主体视角下融通创新赋能新质生产力的策略研究
Research on Strategies for Empowering New Substantial Productivity through Integrated Innovation from the Perspective of Multiple Entities

胡 昊

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451250  被引量

电子商务平台数据隐私保护问题研究
Research on Data Privacy Protection Issues of E-Commerce Platforms

吴晓波

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451249  被引量

非遗手工艺数字化转型的电商渠道创新探索
Innovative Exploration of E-Commerce Channels for the Digital Transformation of Intangible Cultural Heritage Handicrafts

朱文馨

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451248  被引量

数商兴农背景下中国农产品直播带货存在的问题及对策
Problems and Countermeasures of Live-Streaming E-Commerce of Chinese Agricultural Products under the Background of Promoting Rural Revitalization through Digital Quotient Development

张雨昕

电子商务评论 Vol.14 No.5, 2025-05-08, PDF, DOI:10.12677/ecl.2025.1451247  被引量